Industries
Marketing for Family Businesses
Family businesses carry history within them and the future ahead of them. We bring the two together. With a brand presence that preserves values, makes change visible and connects people across generations.
Preserve. Move. Pass on.
Trust that has grown over generations is one of the greatest strengths of a family business. At the same time, change and succession can raise plenty of questions. We help connect identity and future. In positioning, in the handover to the next generation, as an employer, in your digital presence and in day-to-day communication.
Here's what we bring to the table for you
Brand Design & Content
We bring design, language, photography, film and content together in one cohesive system.
Social Media, Ads, and Campaigns
We combine powerful ideas, the right channels, and data to create campaigns with measurable goals. Employer Branding & Recruiting
Websites, Digital Products & AI
We develop digital solutions that provide guidance, promote the completion of degrees, and streamline processes.
Events, Trade Show Concepts & Signage
We design and oversee physical brand installations—from concept through production and installation.
Strategy & Positioning
We refine your positioning, define your target audiences and set clear priorities—then turn them into an actionable roadmap.
Brand & Culture
We align identity, values, culture and communication.
Your external marketing department
We handle planning, prioritization, and coordination—just like an external marketing department
Employer Branding & Recruitment
We strengthen your employer brand and improve the employee journey—from the first interaction through onboarding.
Why We're the Right Choice
- 01
We know owner-led companies from our own experience.
- 02
We bring the perspectives of different generations together.
- 03
We translate lived values into a future-proof profile.
- 04
We guide succession and change with communication and tact.
- 05
We connect the corporate brand, employer branding and internal communications.
- 06
We work confidentially, personally and right through to implementation.
Step by Step
Understanding the Situation
We talk to owners, the next generation, employees and, if needed, customers and partners too.
Capturing Identity
We get to the heart of values, company culture, the role of the family and positioning.
Making the Future Visible
We develop a story and a brand presence that show what stays and what changes.
Communicating Change
We involve employees, customers and partners and guide them through the generational change with clear communication.
Ensuring Continuity
We define responsibilities, guidelines and a realistic annual plan, so the brand carries on consistently into the next generation.
Values only work when others experience them.
Family businesses have something you can't invent: an attitude that has grown over time, personal responsibility, continuity and real stories. We put that substance into language and a brand presence that fit the company. So values don't just sit on paper. They show up in leadership, collaboration and communication.
We've already implemented that
Imboden Baumaschinen AG – Branding, Website & Campaigns
- Branding
- Design
- Digital
- Photo
- Campaigns
- Video
Restaurant Bärgji Alp – Branding, Website & Content
- Branding
- Design
- Digital
- Photo
- Strategy
Gattlen Gebäudetechnik – Brand Development, Website & Communications
- Branding
- Design
- Digital
- Campaigns
- Communication
Meichtry wohngefühl AG – Rebranding, Project Showcase, Website & Event
- Branding
- Design
- Digital
- Events & Experiences
- Photo
- Video
Frequently Asked Questions
How do you support family businesses through a generational change?+
We support the generational change from the perspective of identity, brand and communication. Together we clarify what stays, what changes and how to communicate the transition to employees, customers and partners. Specialists handle the legal, tax and financial questions.
Does the brand need a redesign when the business changes hands?+
Not necessarily. First we check whether the existing brand still fits the identity, the new leadership and the future goals of the family business. Only then do we decide whether a careful evolution or a full new identity makes sense.
Do you help family businesses with recruiting?+
Yes. We sharpen the employer brand, create content for career pages and social media, and run targeted recruiting campaigns. We show credibly how the company works, what values shape everyday life and what prospects employees get.
Can you run the marketing of a family business long-term?+
Yes. As your external marketing lead, we take over the planning, prioritisation and coordination of your marketing. We steer the brand, annual planning, campaigns, content and external partners, and see the measures through to implementation.
How do you develop a brand for a family business?+
We start with the company's story, values, culture and future goals. From there come the positioning, the messages and a look that respects where the company comes from and still points forward. We don't invent a brand artificially. We develop it out of the company itself.
How do you communicate a business succession to employees and customers?+
Early, clearly and tailored to the groups involved. Employees, customers and partners have different questions, so they need different information. We develop the messages, processes and communication tools that give people certainty and build trust in the new leadership.