Imboden Baumaschinen AG – Branding, Website & Kampagnen

what

So, Schnydärli, let me tell you something. Everyone knows me as “AVESCO-Michi”—and that’s exactly why it might not be such a bad idea for us to build our own brand, separate from that. You never know. We need an identity that stands out and suits us: civil engineering, strength, movement, stability—but please, still something approachable. Imboden is well-known in the Upper Valais, but now you need to make it a household name in Raron. By the way, we also need a new website, creative email campaigns for our B2B clients, and yeah… we’re setting up a training center, too. Can you guys handle that?

how

Building a standalone brand under the name Imboden—one that isn’t directly associated with the existing construction company—was an exciting challenge. Together, we developed a clear positioning and eye-catching branding that fits the industry and the team’s character. The solution: a gorilla. Strong, agile, likable—and above all, unmistakable. This gave rise to a striking corporate design featuring the tagline “affenstark,” which runs consistently across all channels. The brand identity was complemented by cross-media campaigns, creative activations (including “gorilla moments” in the Upper Valais), targeted B2B initiatives, and the development of a new website for 2025—with a focus on equipment rental, services, and visibility. Oh, and don’t forget—the “Bais” was, of course, our legendary Future Flight.

wow

It’s rare for a new brand to catch on so quickly. Shortly after its launch, it felt like the entire Upper Valais region knew about Gorilla—whether through eye-catching posters, promotional campaigns, or simply because the brand sticks in people’s minds. The combination of bold branding and clear communication has paid off.