Imboden Baumaschinen AG – Branding, Website & Campaigns

what

So, Schnydärli, let me tell you something. Everyone knows me as AVESCO-Michi – and that’s exactly why it might not be a bad idea to build a brand of our own, independent of that. You never know. We need an identity that stands out and fits us: building and civil engineering, strength, movement, stability – but likeable all the same. People know Imboden in the Upper Valais, but now you need to get it known in Raron. On top of that we need a new website, creative mailings for our B2B customers and yeah… we’re setting up a training centre too. Can you do that?

how

Building a brand of its own under the name Imboden – one that isn’t directly associated with the existing construction company – was an exciting challenge. Together we developed a clear positioning and striking branding that fits the industry and the character of the team. The solution: a gorilla. Strong, agile, likeable – and above all unmistakable. Out of that came a distinctive corporate design with the claim “affenstark”, carried through every channel. Added to it were cross-media campaigns, creative activations (including gorilla moments in the Upper Valais), targeted B2B measures and the development of a new website for 2025 – focused on machine rental, services and visibility. Oh, and let’s not forget: the Bais was of course our legendary Future Flight.

wow

Rarely does a new brand spread this fast. Shortly after the launch it felt like the whole Upper Valais knew the gorilla – from eye-catching posters, from campaigns, or simply because the brand sticks. Bold branding and clear communication: it worked.