Meichtry wohngefühl AG – Rebranding, Referenzen, Website & Event

what

We’re still operating under the name “Teppich Meichtry” throughout the entire Valais region—and somehow that no longer reflects who we are today. Especially since we’ve been doing much more than just carpets for quite some time now. With the upcoming handover to Kevin, we’d like to revamp our brand image and get the company ready for the future. For us, this is an emotional and family-oriented endeavor. We’ve grown and evolved—and that’s exactly what we want to show the world. Right now, we’re lacking good reference photos, our website is only half-functional, and well… dear Schnydärlini, why don’t you show us what you can do?

how

As a family-run business, we were able to quickly put ourselves in the Meichtry family’s shoes. Together, we began by refining their positioning—shifting away from being a traditional carpet retailer toward becoming a comprehensive provider of home ambiance and interior design concepts. Building on that, we developed an emotional rebranding campaign featuring a new name, corporate design, and a clear brand identity. At the same time, we launched a new website focused on client references, user experience, and inspiration. Through several photo shoots, we produced high-quality visual content showcasing the completed projects and highlighting the quality of their work. In addition, we were entrusted with developing the anniversary concept and overseeing the event from concept to execution—including communication and staging.

wow

Today, Meichtry Wohngefühl stands for more than just products—it stands for a way of life. The new brand clearly illustrates what the company stands for today: flooring, shading solutions, and holistic interior design concepts. The evocative imagery, the new website, and consistent messaging make the product offerings easy to understand and bring them to life.