Restaurant Bärgji Alp – Branding, Website & Content

what

Our business has a long tradition. It lives from culinary highlights and from us as the host couple. We love what we do – but somehow that doesn't come across on the outside. Many guests tell us it's far more impressive in real life than they expected. That makes us proud. But it also shows: we lose guests along the way because our communication doesn't reach them. We want to tell our story more strongly and rethink our appearance – away from the classic mountain restaurant, towards a creative and inviting world. Make something unique out of it.

how

Together with the host couple, we started with a compact Future Flight to sharpen Bärgji Alp's positioning. We defined the real differentiation, the values of the business, and developed a clear picture of tomorrow's guest. Building on that came a new Branding with logo, corporate design and templates for communication. In summer and winter shoots, we captured the special atmosphere of the Bärgji Alp and the culinary highlights. In parallel, we developed a new website with clear user guidance and emotional appeal. We also questioned and improved existing decorative elements in the restaurant, to create more consistency and brand impact on site – without any major rebuild.

wow

Today the Bärgji Alp shows on the outside what has long been tangible on site: quality, personality and genuine hospitality. With the new brand appearance and the website, the business speaks to the right guests – people looking for exactly this combination of cuisine and experience. The visual world conveys the atmosphere authentically and makes you want to come.