Restaurant Bärgji Alp – Branding, Website & Content

what

Our business has a long tradition and thrives on culinary highlights and us as your hosts. We love what we do—but for some reason, that’s not how it’s perceived from the outside. Many guests tell us that the experience is actually much more impressive than they expected. That makes us proud, but it also shows that we’re losing guests along the way because we’re not connecting with them effectively. We want to tell our story more effectively and rethink our brand image—moving away from the classic mountain restaurant toward a creative and inviting world. Make something unique out of it.

how

Together with the host couple, we began with a concise “Future Flight” session to refine the positioning of the Bärgji Alp. During this process, we defined the business’s true points of differentiation and its core values, and developed a clear vision of the guest of tomorrow. Building on this, we created a new brand identity featuring a logo, corporate design, and communication templates. Through summer and winter photo shoots, we visually captured the unique atmosphere of the Bärgji Alp as well as its culinary highlights. At the same time, we developed a new website with clear navigation and an emotional appeal. In addition, we reviewed and optimized existing decorative elements in the restaurant to create greater consistency and brand impact on-site—without any major renovations.

wow

Today, the Bärgji Alp showcases to the outside world what has long been evident on-site: quality, character, and genuine hospitality. With its new brand identity and website, the business specifically targets the right guests—people who are looking for exactly this combination of culinary excellence and experience. The visual design authentically conveys the atmosphere and makes visitors eager to come.