A beer from Valais - who doesn't love it. A traditional product from Valais that has been brewed in Sion since 1865. Putting the locals in the center of communication, just like the motto: Valais character for all of Switzerland. The oldest brewery in Valais is just as much a part of us as the Rhone, the apricot and the Matterhorn.

Schnydaer prevailed in the first national agency pitch and won the mandate for communication for the traditional brand Valaisanne. Since then, we have been developing ideas for advertising campaigns, maintaining and filling the social media account with content and bringing the digital sales channels up to date. Thanks to the good cooperation, awareness of the brand has increased and the first successes could already be seen after the first year.

Craftsmanship, quality and innovation - these are the characteristics that define Valaisanne. Values that are also an important part of their work for other regional entrepreneurs. We implemented the filmic advertising campaign and combined well-known regional products with Valaisanne. Be it a winemaker, self-employed mask carver or nationally known fashion designer - all of them people who have turned their passion into a profession. Just like Maurice de Quay when he founded the brewery over 150 years ago.