Small but mighty - this is a brief description of the idyllic mountain village of Unterbäch. In the future, the small destinations will not only shine as an insider tip for dreamy summer and winter experiences, but will also be winner with a fresh, modern appearance. Uniform appearance for the community and tourism with the focus on moving emotions - that was the task we were happy to face.
The basis of the new corporate design is the updated logo with umbrella and sub-brands. A new face for Unterbäch was developed from this with print applications, signage and a user-friendly website. The whole thing was rounded off with various photo shoots. This created an inviting, emotional world of images that many large destinations could be jealous of. Or as Unterbäch puts it: Welcome home.