Whatever the reason, but our Michi presented the first logo idea using a video game. Some bird was shot from the sky. The pitch went completely wrong. The customer slept on it again and for some coincidence the presentation led to success. A modern and dynamic umbrella brand was developed to bundle the diverse companies of the Volken Group. Since then, this eagle hovers over 15 companies that run under this brand.

The Volken Group is constantly developing. We were looking for a way to integrate new companies into this umbrella brand and make them fit for the next 50 years. We created a new communication strategy and various adaptations for business stationery, labeling and other measures.