Whatever the reason, but our Michi presented the first logo idea using a video game. Some bird was shot from the sky. The pitch went completely wrong. The customer slept on it again and for some coincidence the presentation led to success. A modern and dynamic umbrella brand was developed to bundle the diverse companies of the Volken Group. Since then, this eagle hovers over 15 companies that run under this brand.
A presentation which shoots the bird
The Volken Group is constantly developing. We were looking for a way to integrate new companies into this umbrella brand and make them fit for the next 50 years. We created a new communication strategy and various adaptations for business stationery, labeling and other measures.