Fritz Gottlieb Pfister was a thoroughbred entrepreneur. With his visionary thinking, his courage and his willingness to take risks, he was always one step ahead of his competitors in the furniture trade. Pfister Holding AG was founded from the sale of Pfister Möbel, which today supports and accompanies young startups. We were allowed to design the entire communication as well as a new brand architecture and gave the holding company its face. Starting with the branding to the website, a reduced and clear brand was created.

Innovation is not a trend term of the 21st century - you live it. The Swiss Initiative promotes and accompanies sustainable projects from Switzerland for Switzerland. In 2021, the Prix Suisse will be presented for the first time to a Swiss personality who has the courage to break new ground even in difficult times. Success cannot be calculated. You only need the necessary foresight and a good heart.