Business succession

Before you explain the handover, you need a shared view of what comes next. Our Future Flight brings the current and future leadership together. We clarify which values will stay, what needs to evolve and how to make the new responsibilities clear. The result is a vision for the future with practical guidelines for your communication.

Anyone considering taking over your business needs to understand what makes it different. We sharpen your positioning and show what underpins your customer relationships, your brand and your offering. For confidential sale discussions, we create company presentations and, where needed, short anonymised company profiles. We coordinate with you and your specialist advisers on the business figures and statements about the company’s development.

Together, we decide who needs to be informed, when, and what messages need to be ready. Communication with employees, customers, partners and the public follows the milestones of your handover. This includes clear responsibilities, approval processes and rules for handling confidential information. If the timetable changes, we adjust the communication with your specialist advisers.

Your employees want to know what the succession means for their jobs and day-to-day work. We prepare information sessions, personal letters and answers to frequently asked questions. Managers receive conversation guides, and the team has space to ask questions. We are open about what has not yet been decided and set a date for the next update.

New leaders need a clear profile and a good way to start the conversation. We refine their messages, write speeches and prepare them for team discussions, customer meetings and interviews. We coordinate the outgoing leadership’s farewell with the introduction of the new leadership. This makes it clear who will make decisions and what role the outgoing leadership will still have.

Customers want to know who will look after them and how the working relationship will continue. We write personal letters, newsletters and conversation guides for sales and customer service teams. Key customers and business partners receive information tailored to them. We explain what will actually change and what will stay the same in terms of contacts, services and processes.

We prepare the public communication around your succession through press releases, interviews, profiles and content for your own channels. We explain why the handover is happening and what the incoming leadership stands for. We coordinate media contacts and publication dates, prepare answers to critical questions, and align public communication with the information shared internally.

Together, we decide how the succession should be reflected in your brand identity. Depending on the situation, we develop your existing brand or adapt it to fit within a corporate group. We coordinate the changes across your website, social media, business stationery and signage. Your identity should provide clarity while preserving brand recognition where it matters.

New owners or teams bring a need to discuss expectations and ways of working. We facilitate workshops on values and design ways for employees to share their experiences and questions internally. Together, we turn agreed values into clear guidelines and everyday examples. These also provide the basis for your employer communications, careers page and onboarding.

Rumours, delays or information released too early can complicate a handover. We help you prepare with agreed responses, short statements and clear procedures for handling questions. If a situation arises, we support your leadership in communicating with employees, customers and the media. We coordinate statements with the relevant specialists.

A handover should make room to recognise what has been achieved. We design team and customer events that thank the outgoing leadership and give people the chance to meet their successors. We develop speeches, films or company stories and take care of invitations and the running order. The event fits your company culture and the timing of the handover.

The first few months reveal which questions remain unanswered. We plan regular updates, gather feedback from the team and customer service, and adjust the communication. We also work with you to organise the handover of brand assets, access to communication channels and responsibilities. Where needed, we continue to support you as your external marketing department.