Ulrich Imboden AG – Employer Branding, Website & Social Media

what

So, Schnydärlini, let’s see what you’ve got. We want to clearly set ourselves apart from everyone else. Values shouldn’t just be empty phrases—they should be lived out every day. I want “Valais Power” to be firmly rooted in the minds and hearts of our people. But one thing is clear: our logo is staying. There are just too many trucks driving around with it. For me as an entrepreneur, appreciation and openness are key. That’s exactly what our brand should convey—and not just for an anniversary, but all year round. So, do you want to give it a try? You’ve got plenty of Coke Zero, after all.

how

Always with the goal of taking a holistic approach to communication and implementing it consistently. We began by establishing social media channels and creating original formats like “Schnuggeli-TV,” which gave the company a distinctive voice. In a subsequent Future Flight, we refined the company’s values, stance, and unique positioning, laying the foundation for employer branding. This led to the creation of the “Walliser Power” sub-brand, which serves as a unifying element both internally and externally. To complement this, we developed the new website as well as all communication materials—from campaigns to ongoing content production.

wow

Ulrich Imboden AG demonstrates what happens when employer branding is truly put into practice. “Walliser Power” has become more than just a slogan—it’s an integral part of the company’s culture. Employees identify with the brand, communication flows smoothly across all levels, and the company clearly stands out from the rest of the industry.