Ulrich Imboden AG – Employer Branding, Website & Social Media

what

So, Schnydärlini, show us what you can do. We want to clearly stand apart from everyone else. Values shouldn’t be empty phrases, they should be lived – every day. I want “Walliser Power” anchored in the minds and hearts of our people. But one thing is clear: our logo stays. Too many trucks are driving around with it. For me as an entrepreneur, appreciation and openness are central. That’s exactly what our brand should show – and not just for an anniversary, but all year round. So, do you want to give it a try? You’ve got enough Coke Zero.

how

Always with the aim of thinking communication as a whole and implementing it consistently. We started by building up the social media channels and formats of their own like “Schnuggeli-TV”, which gave the company an unmistakable voice. A subsequent Future Flight sharpened values, attitude and differentiation and laid the foundation for the Employer Branding. From this came the sub-brand “Walliser Power”, which works as a connecting element internally and externally. On top of that, we developed the new web presence and all communication materials – from campaigns to ongoing Content production.

wow

Ulrich Imboden AG shows what happens when Employer Branding is really lived. “Walliser Power” isn’t just a claim, it has become part of the company culture. Employees identify with the brand, communication works across all levels, and the company clearly stands out in its industry.