Aufdenblatten Collection – Markenarchitektur, Branding & Kommunikation

what

So, Schnydärlini, now’s the time to get down to business—and do it right. Our businesses operate year-round, provide people with a home, and continue to grow steadily between Zermatt and Täsch. And that’s exactly why we need to rethink our organization, our brand architecture, and all our communication channels. I’ll take care of the business side—you handle the ideas and the development of our communications. We’re talking about hotels, restaurants, and everything else that’s still to come. You’ll get the locations; you’ll develop the concept and handle the execution. Whether the new bar ends up being called “Pedro” or “Dude” is up to you. What matters is this: We need to inspire people, leverage synergies, and take the whole thing to a whole new level.

how

For many years, we have been working with Mario and his team on the development of the Aufdenblatten Collection. The starting point was a joint “Future Flight” exercise designed to sharpen the identity of the various businesses and establish a clear strategic foundation for the brand architecture in the hospitality and tourism sectors. Building on this, we developed holistic concepts—in close collaboration with partners in organizational development—to clarify roles, responsibilities, and structures. At the same time, we created the entire brand and communications ecosystem: from branding and brand management to customer journeys in marketing, as well as the website, content production, and signage. And yes—sometimes the whole process even ends up with our graphic designer suddenly getting involved in interior design. But shh.

wow

The Aufdenblatten Collection demonstrates what’s possible when organization, brand, and communication work in harmony. Over the years, a strong, consistent brand identity has emerged that is embodied internally and felt externally. The individual businesses benefit from one another, synergies are leveraged, and new concepts can be seamlessly integrated. Each business is unique, yet the entire group is united by shared values and storytelling.