Aufdenblatten Collection – Brand Architecture, Branding & Communications

what

Right, Schnydärlini, now we need to get to work – properly. Our businesses run all year round, give people a home and keep growing between Zermatt and Täsch. Which is exactly why we have to rethink our organisation, the brand architecture and every communication channel. I'll take care of the business – you take the ideas and develop the communication. We're talking hotels, restaurants and whatever comes next. You get the locations, you do the concept and the execution. Whether the new bar ends up being called “Pedro” or “Dude” is up to you. What matters: we have to excite people, use synergies and take the whole thing to a new level.

how

For many years we've been supporting Mario and his team in developing the Aufdenblatten Collection. The starting point was a joint Future Flight, to sharpen the identity of the individual businesses and create a clear strategic basis for the brand architecture in hospitality and tourism. Building on that, we developed comprehensive concepts – working closely with partners in organisational development to clarify roles, tasks and structures. In parallel, the entire brand and communication world took shape: from branding and brand management to customer journeys in marketing, right through to the website, content production and signage. And yes – sometimes it even ends with our graphic designer suddenly thinking about interior design too. But shh.

wow

The Aufdenblatten Collection shows what's possible when organisation, brand and communication work together. Over the years, a strong, consistent brand world has emerged – lived internally, felt externally. The individual businesses benefit from one another, synergies get used and new concepts slot in seamlessly. Every business is one of a kind, yet shared values and storytelling connect the whole group.