Future Flight

Municipality & Tourism

Municipalities and destinations have many voices. A strong brand still needs one shared direction. We work out identity, potential and tensions, and translate them into positioning, core messages, brand book, roadmap and a visual picture of the future.

In einer Gemeinde oder Destination reden viele mit: Behörden, Tourismus, Gewerbe, Vereine und Einheimische. Im Future Flight bringen wir sie an einen Tisch und finden heraus, was euren Ort ausmacht. Daraus entsteht ein Profil, hinter dem alle stehen – und das Gäste sofort verstehen.

Here's what that means for you, specifically

Shared Direction
Politics, administration and partners pursue the same goals.
Interplay
Communication and offerings mesh better.
Targeted Messaging
Residents and guests get messages they understand.

That sounds familiar to me

Tradition and the future aren't tied together into one strong story.

Guests and locals don't get what the place stands for.

Decisions stall because there's no shared future vision.

Offering, presence and communication don't mesh.

The public and partners don't feel involved enough.

Politics, administration and tourism tell different stories.

Too many interests prevent a shared direction.

So läuft der Future Flight ab

Take off now

1. Gathering perspectives
Surveys with politics, administration, residents and partners.
2. Clarify identity
Condense history, values, strengths and tensions.
3. Decide on the profile
Set the target vision, positioning and focus areas.
4. Connect story and offers
Align core messages, experiences and communication.
5. Making the future visible
Create brandbook, roadmap and future vision.

Eure Coaches.

Barbara Truffer

Project Manager

Barbara keeps everything under control when things get complicated. She manages your project from kick-off to successful completion—on schedule, transparently, and with a smile that can save even the most chaotic day.

Zum Teamprofil

Christian Kalbermatter

Geschäftsleiter pluma

Gemeinden
Organisation
Strategie

Christian begleitet mit pluma Gemeinden und öffentliche Organisationen von der Beratung bis zur Umsetzung. Er weiss, wer mitredet und was es braucht, damit aus vielen Meinungen eine Richtung wird.