Industries
Marketing for Building & Trades
You know your trade. We make sure people see it. With a presence that proves quality, builds trust and reaches the right customers and skilled workers.
Quality Has to Show
Many construction firms and trades businesses do outstanding work. But too often it's communicated too little, or far too complicated. At the same time, skilled workers are scarce, succession is coming up, and not every job fits the business. We make quality, culture and specialisation clear. For clients, employees, planners and partners.
Here's what we bring to the table for you
Brand Design & Content
We bring design, language, photography, film and content together in one cohesive system.
Social Media, Ads, and Campaigns
We combine powerful ideas, the right channels, and data to create campaigns with measurable goals. Employer Branding & Recruiting
Websites, Digital Products & AI
We develop digital solutions that provide guidance, promote the completion of degrees, and streamline processes.
Strategy & Positioning
We refine your positioning, define your target audiences and set clear priorities—then turn them into an actionable roadmap.
Employer Branding & Recruitment
We strengthen your employer brand and improve the employee journey—from the first interaction through onboarding.
Your external marketing department
We handle planning, prioritization, and coordination—just like an external marketing department
Why We're the Right Choice
- 01
We explain technical services so that building owners, planners and clients understand them.
- 02
We make projects, machines and people visible with photos, film and references.
- 03
We connect brand, website, project communication and campaigns into one coherent presence.
- 04
We strengthen your employer brand and speak directly to skilled workers and apprentices.
- 05
We aim your marketing at the right jobs, regions and customer groups.
- 06
We work directly with owners, project managers and specialists from the business.
Step by Step
Understand the business
We analyse your services, the jobs you want, customer groups, references and your current situation with skilled workers.
Sharpen your profile
We sharpen your specialisation, service promise and employer profile, and show what proves your quality.
Make quality visible
We make sure your website, references, vehicles, construction sites and documents add up to a coherent picture.
Reach the right people
With relevant content and targeted campaigns we reach potential customers, skilled workers and apprentices.
Simplify marketing
We set up a yearly plan, a realistic publishing rhythm and clear responsibilities.
Not more enquiries. The right ones.
A professional presence isn't just about making the phone ring more often. It shows which projects fit your business, why quality is worth its price, and what makes working with you special. At the same time, it gives skilled workers and apprentices an honest picture of the daily work, the team and their prospects.
We've already implemented that
Ulrich Imboden AG – Employer Branding, Website & Social Media
- Video
- Photo
- Campaigns
- Branding
- Design
- Events & Experiences
- Communication
- Strategy
- Digital Marketing
Imboden Baumaschinen AG – Branding, Website & Campaigns
- Branding
- Design
- Digital
- Photo
- Campaigns
- Video
Gattlen Gebäudetechnik – Brand Development, Website & Communications
- Branding
- Design
- Digital
- Campaigns
- Communication
Frequently Asked Questions
Does a construction or trades business with full order books even need marketing?+
Yes, because being booked out doesn't automatically mean the right jobs are coming in. Good marketing helps win the projects that fit, make the company's specialisation visible and reach new skilled staff. And when a succession is planned, a professional presence strengthens the value of the business.
How do construction and trade businesses find new skilled workers?+
Today a job ad alone often isn't enough. Skilled workers and apprentices want to know how you work, who's behind the company and what prospects they'll have. A credible employer profile, real insights, a simple application and targeted campaigns carry these messages to the right people.
Do you also design vehicles and construction site branding?+
Yes. We design and produce vehicle graphics, construction site boards, wayfinding, illuminated signs and other elements of construction site communication. That way your business comes across as professional — not just online, but on site.
Do you support businesses through a planned succession?+
We look after identity, brand and communication. That means sharpening the company's profile, keeping the trust of customers and staff, and communicating the transition clearly. Legal, tax and financial questions belong in the hands of the relevant specialists.
Do you build websites for construction and trade businesses?+
Yes. We plan and design websites that explain services clearly, showcase reference projects convincingly and make enquiries easy. At the same time, the site can serve as your employer presence and give skilled workers an honest look inside the business.
Do you also handle ongoing marketing?+
Yes. We can take on topic planning, content, social media, campaigns, photo, film and analysis on an ongoing basis. A realistic annual plan keeps marketing in line with the company's day-to-day work and the resources it actually has.