Walliser Bankenvereinigung – Kampagne, Branding & Webdesign

what

We’re looking for an agency that can raise awareness of and make the banking apprenticeship program more appealing throughout the canton. Please keep in mind: Every bank already does its own marketing. So you’ll need to create a neutral, unifying brand that works for everyone. Currently, we have very little visibility, as the association has primarily focused on media and association communications up to this point. Now we want to take it a step further and get young people excited about the banking world. Are you in?

how

After winning the cantonal pitch, we kicked off a “Future Flight” project—together with trainees from various banks. The goal was to develop the campaign not from the perspective of creatives over 30, but directly from the target audience itself. It quickly became clear that the banking profession is still heavily influenced by stereotypes. We deliberately capitalized on these—using a satirical, exaggerated approach that plays with humor and irony while also showcasing real life at the bank. The focus was not on directly filling apprenticeship positions, but on getting started through trial apprenticeships. The result was a digital image campaign featuring video content, jointly supported by employees and apprentices, that bridges generations.

wow

The campaign achieved exactly what it was meant to: generate attention and spark conversations. A fighting dog, a cream slice, and a bank manager with gold teeth—what sounds absurd at first glance evolved into powerful, recognizable images with wide reach. The digital ads performed above average, and the content was widely shared both internally and externally.