Walliser Kantonspolizei – Kampagnen, Prävention & Recruiting

what

We’re looking for an agency that can communicate in multiple languages and help us develop new campaigns and stories. On the one hand, we want to inspire people to pursue a career in law enforcement; on the other hand, we need to raise public awareness. Many dangers are still not sufficiently visible today. Our communication should address cultural and social issues, convey our values, and generate enough visibility to be effective. Can you do that?

how

The collaboration began with a “Future Flight” session to define the tone, positioning, and strategic direction of our communications—tailored to different target audiences and topic areas. Building on this, we developed various campaigns over several years in the areas of prevention and recruitment. These included, among others, an awareness campaign on sexting and grooming, a prevention campaign focused on scooters and safety equipment, and a campaign to prevent violence at sporting events in stadiums. In addition, we produced a new recruitment video that presents the police profession in an authentic and relatable way. A key element throughout this process was always the involvement of employees as credible ambassadors.

wow

The campaigns have shown how effectively relevant topics can be communicated. Formats such as “Sophie’s Journey” struck a chord with parents in particular and achieved strong results in the digital space. At the same time, it became clear just how important these topics are to society—and what role communication plays in this.