mls architekten – Branding, Website & Employer Branding

what

So, Schnydärlini, let’s get down to business: We want a brand that reflects the three founders behind the name “mls.” At the same time, we want to position ourselves more strongly beyond Zermatt—because our work is of international caliber. We’re looking for a brand and a slogan that showcase our commitment to precision and perfection—while also embodying the courage to break new ground in architecture. In addition, we want to strengthen our employer branding, highlight our employees, and tell authentic stories. And let’s be honest: Our website currently looks just like every other one in the Upper Valais. We’d love to see a bit more of the human side there. When can you get started?

how

For several years now, we have been working with the team at mls architekten to further develop their brand. The goal of the rebranding was to create a distinct identity using the three initials and a striking symbol—one that is minimalist, precise, and unmistakable. The color palette was deliberately kept minimalistic in black and white, while the focus shifted increasingly to the people behind the projects. Through several “Future Flights,” we refined the positioning, identity, and new business areas, as the brand continued to evolve alongside the company. Building on this, we developed the tagline, launched the new website, and produced visual and video content that places equal emphasis on both the architecture and the team. At the same time, we strategically built out the employer brand to highlight employees and attract new talent.

wow

mls architekten demonstrates how a brand can grow alongside the company—while retaining its character. The combination of clear design, strong content, and a genuine focus on people makes all the difference. Employees become brand ambassadors, and communication remains consistent across multiple locations.