SecuSuisse AG – Rebranding, Website & Integrated Communications

what

We're the market leader for mechanical access systems in Switzerland – with over 16 branches. That's exactly why we need a partner who understands how to grow a brand across multiple locations. We don't want run-of-the-mill marketing cosmetics, we want real results. Our brand should put people at the centre, not just products or suppliers. Right now we showcase other brands far too much – when we should be the brand ourselves. We're constantly changing and we're looking for someone who supports us across the board and understands how complex our company is. So: can you pull that off, or do we leave it at the espresso?

how

The collaboration started with an intensive Future Flight, to clearly define positioning, values, differentiation and target groups. Only on that basis did the actual brand development begin. Together we developed a rebranding that shifts the focus away from products towards solutions and people. On top of that came a new website that creates clarity and presents the services in plain terms. Targeted Content productions – video and photo portraits – plus social media workshops brought new stories around the brand. In parallel, we sharpened and unified the communication across all locations.

wow

SecuSuisse has managed to translate a complex organisation into a clear brand that people actually live. All branches were aligned with the new strategy. Today the brand feels more consistent, more modern and closer to people. Employees and customers are at the centre instead of technology – exactly where real impact happens.