SecuSuisse AG – Rebranding, Website & ganzheitliche Kommunikation

what

We are the market leader in mechanical access control systems in Switzerland—with over 16 branches. That’s exactly why we need a partner who understands how to develop a brand across multiple locations. We don’t want run-of-the-mill marketing gimmicks—we want real results. Our brand should put people at the center, not just products or suppliers. Right now, we’re focusing too much on promoting other brands—when we should be the brand ourselves. We’re constantly evolving and are looking for someone who can support us holistically and understands the complexity of our company. So: Can you handle this, or should we just stick to espresso?

how

The collaboration began with an intensive Future Flight session to clearly define positioning, values, differentiation, and target audiences. Only after establishing this foundation did the actual brand development begin. Together, we developed a rebranding strategy that shifts the focus away from products and toward solutions and people. This was complemented by a new website that provides clarity and presents the company’s services in an easy-to-understand way. Through targeted content creation—in the form of video and photo portraits—as well as social media workshops, new stories centered on the brand were created. At the same time, communication across all locations was refined and standardized.

wow

SecuSuisse has succeeded in transforming a complex organization into a clear, vibrant brand. All branches have been aligned with the new strategy, and the brand now appears more consistent, modern, and people-oriented. Instead of technology, the focus is on employees and customers—exactly where real impact is created.