Industries
Marketing for Municipalities
Municipalities get a lot moving every day. We make sure residents see it, understand it and support it. With communication that gives orientation, creates closeness and strengthens the location.
Complex tasks. Clearly communicated.
Municipalities inform, explain and involve the public. At the same time, they position themselves as attractive places to live, work and feel at home. Different people expect accessible content and digital services that simply work. We support municipalities with positioning, websites, information projects, location marketing and communication during change. With a feel for politics and an eye for practice.
Here's what we bring to the table for you
Brand Design & Content
We bring design, language, photography, film and content together in one cohesive system.
Social Media, Ads, and Campaigns
We combine powerful ideas, the right channels, and data to create campaigns with measurable goals. Employer Branding & Recruiting
Websites, Digital Products & AI
We develop digital solutions that provide guidance, promote the completion of degrees, and streamline processes.
Events, Trade Show Concepts & Signage
We design and oversee physical brand installations—from concept through production and installation.
Strategy & Positioning
We refine your positioning, define your target audiences and set clear priorities—then turn them into an actionable roadmap.
Brand & Culture
We align identity, values, culture and communication.
Your external marketing department
We handle planning, prioritization, and coordination—just like an external marketing department
Why We're the Right Choice
- 01
We understand political, administrative and public perspectives.
- 02
We make complex content understandable without oversimplifying it.
- 03
We design websites where information is easy to find.
- 04
We create communication that enables participation and dialogue.
- 05
We connect strategy, digital solutions, design and implementation.
- 06
We think from the service counter to the digital service.
Step by Step
Clarify the task
We capture political goals, administrative processes, target groups and existing framework conditions.
Include perspectives
We gather the needs of residents, the administration, politics and local organisations.
Make information accessible
We structure content, digital services and analogue touchpoints from the perspective of the people who use them.
Organise implementation
We deliver websites, campaigns, publications or digital maps with clear roles and responsibilities.
Simplify everyday life
We create templates, train staff and define processes so content stays current and consistent.
Clear doesn't mean banal.
Good municipal communication makes complex topics accessible without playing them down. It sorts information, explains decisions, names uncertainties openly and shows the next steps. That doesn't automatically create agreement. But it's the basis for trust, participation and fair public dialogue.
We've already implemented that
Frequently Asked Questions
Do you build accessible websites for municipalities?+
Yes. We factor in structure, language, navigation, usability, contrast and technical requirements right from the concept and design stage. The result: municipal websites where different groups of the population find information and digital services as easily as possible.
Do you support municipalities with controversial or political projects?+
Yes. We analyse the groups involved, map out what information is needed and develop clear messages, the right channels and suitable dialogue formats. We voice different perspectives with the political sensitivity required.
Can you train administrative staff in communication?+
Yes. We develop language guidelines, templates and editorial workflows that fit the municipality and its daily work. In hands-on training sessions, we show staff how to prepare content that is clear, consistent and written for its audience.
Do you also support municipalities with location marketing?+
Yes. We help municipalities sharpen their profile as a place to live, work and feel at home. Depending on the goal, we develop positioning, a vision for the future, campaigns, websites, content and wayfinding.
What makes good municipal communication?+
Good municipal communication informs clearly, explains decisions and creates room for dialogue and participation. It connects the website, publications, events, social media and other points of contact. What matters is information that is current, accessible and consistent.
Do you work with municipalities across Switzerland?+
Yes. Schnydär is rooted in Valais and supports municipalities across Switzerland with communication, websites, place marketing and change processes. We adapt the scope and approach to the size, structures and needs of each municipality.