Municipality of Ausserberg – Brand Identity, Website & Campaign

what

Now show us what you've got, Schnydärlini. Our current look is rather traditional – even though we're a young municipality with pride and plenty of unique stories. We're not short on self-confidence, but visually and digitally there's room to grow. We need a clear line, better tools and a presence that shows who we really are: "Üsserbärgjini" with character. Right now we have too many fonts, too many templates and a website that can't keep up. We want to be seen as an attractive place to live – are you in?

how

The collaboration started with a Future Flight, including a vision of the future for the municipal council – a strategic steering tool for the years ahead. Together we defined values, goals and the clear positioning of the municipality. On that basis came the new claim "Grossi Schnurra und vill derhinner", which nails the character of Ausserberg. Building on that, we developed a modular logo design, a flexible corporate design and templates for the municipality's day-to-day communication. In parallel, we created a new web design together with indual and developed a comprehensive campaign with various communication materials and merchandising elements – always with the aim of making the municipality's identity visible and tangible.

wow

Today Ausserberg shows on the outside what has long been lived on the inside: pride, solidarity and a clear stance. The modular design system allows a flexible presence for different topics – without losing the identity. The new website gives orientation and looks modern, while the campaign carries the character of the municipality authentically.