Gemeinde Ausserberg – Markenauftritt, Website & Kampagne

what

Now it’s time for you to show us what you’ve got, Schnydärlini. Our current image is rather traditional—even though we’re a young community with pride and many unique stories. We don’t lack self-confidence, but there’s still room for improvement visually and digitally. We need a clear direction, better tools, and an online presence that shows who we really are: “Üsserbärgjini” with character. Right now, we have too many fonts, too many templates, and a website that can’t keep up anymore. We want to be seen as an attractive place to live—are you in?

how

The collaboration began with a “Future Flight” session that included a vision for the future for the municipal council—as a strategic steering tool for the coming years. Together, we defined the municipality’s values, goals, and clear positioning. Based on this, we created the new slogan “Grossi Schnurra und vill derhinner,” which perfectly captures the character of Ausserberg. Building on this, we developed a modular logo design, a flexible corporate identity, and templates for the municipality’s day-to-day communications. At the same time, we implemented a new website design in collaboration with indual and developed a comprehensive campaign featuring various communication tools and merchandising elements—always with the goal of making the municipality’s identity visible and tangible.

wow

Today, Ausserberg showcases to the outside world what has long been a part of its internal culture: pride, unity, and a clear stance. The modular design system allows for a flexible presentation of various topics—without losing its identity. The new website provides clear navigation and has a modern look, while the campaign authentically conveys the character of the community.