Brasserie VALAISANNE – Kampagnen, Content & Storytelling

what

So, Schnydärlini, here we are. You now have the opportunity to introduce Valais beer to people outside of Valais. We want to preserve our traditions and values, showcase our craftsmanship and quality—and at the same time prove that we’re continuing to evolve as a brand and as part of Feldschlösschen. We want to tell authentic stories, put the sheep front and center, and convey that every bottle of Valaisanne contains a piece of Valais. You’re our lead agency, and your job is to raise our profile nationwide. That requires creativity, courage, and a keen sense of the brand. Can you pull it off?

how

For over eight years, we’ve been supporting the Valaisanne brand in developing and implementing its communications strategy. Together, we consistently focus on authentic storytelling that puts people, heritage, and craftsmanship at the center. Working closely with incredibly inspiring partners like brinkerlück creatives, we create cross-media campaigns that continuously evolve the brand. In doing so, we combine social media content production and traditional campaigns into a cohesive brand universe. The goal is to present Valaisanne not just as a product, but as a way of life—supported by genuine brand ambassadors, powerful imagery, and stories from the Valais region.

wow

In recent years, Valaisanne has become one of Switzerland’s strongest beer brands. The combination of authentic origins, consistent brand management, and creative communication ensures high brand recognition and steady growth. The sheep, nature, and the people behind the brand have become integral parts of the brand’s identity.