Brasserie VALAISANNE – Campaigns, Content & Storytelling

what

So, Schnydärlini, here we are. Now you've got the chance to make the beer of the Valaisans known outside Valais too. We want to keep our tradition and our values, show the craft and the quality – and at the same time prove that we're evolving as a brand and as part of Feldschlösschen. We want to tell real stories, put the sheep centre stage and get across that every bottle of Valaisanne holds a piece of Valais. You're our lead agency, and you're the ones to make us better known nationally. That takes creativity, courage and a good feel for the brand. Can you pull it off?

how

For over eight years we've been guiding the Valaisanne brand in developing and delivering its communication. Together we go all in on authentic storytelling that puts people, origin and craft at the centre. In close collaboration with incredibly inspiring partners like brinkerlück creatives, we create cross-media campaigns that keep moving the brand forward. We combine social media content production and classic campaigns into one consistent brand world. The aim is to show Valaisanne not just as a product, but as a way of life – carried by real ambassadors, strong images and stories from Valais.

wow

Over the past few years, Valaisanne has grown into one of Switzerland's strongest beer brands. The combination of authentic origin, consistent brand management and creative communication delivers high recognition and steady growth. The sheep, the nature and the people behind it have become a fixed part of the brand world.