Novoglace – Ganzheitlicher Markenauftritt

what

Hey Schnydärlini: We’d like to revamp our entire brand presence and are still looking for specialists (who don’t exist in this market). We want to establish a consistent theme across all our communications, our website needs a refresh, and yes, exactly: as a B2B company, we want to break into the B2C market—easy, right?

how

In addition to a Future Flight to explore entry into the B2C market, we gave the entire corporate design a fresh, eye-catching makeover, built the new website from the ground up (with a focus on customer testimonials), and in 2024 successfully launched a recruitment campaign targeting tradespeople who could imagine themselves in the “coolest job in the world.” We essentially brought in skilled workers from other markets, so to speak. This was followed by various digital campaigns for home air conditioning systems, anniversary promotions, and much more.

wow

Since there is no federal training program for this profession, it was all the more difficult to find skilled workers. With our cross-media campaign, we were able to successfully attract new potential employees—even after the campaign ended—and make the brand appealing. We successfully entered the B2C market with targeted Meta Ads and made a great impression with our product video. The testimonials on the website are glowing, the customers are happy, and we continue to be in control of all communication for this fantastic company.