Novoglace – Complete Brand Identity

what

Hey Schnydärlini: We want to refresh our entire brand presence and we're also looking for specialists (who don't exist in this market). We want a common thread through all our communication, our website could use a refresh too and yes, exactly: as a B2B company, break into the B2C market – easy, right?

how

Alongside a Future Flight to clarify the move into the B2C market, we gave the whole corporate design a sexy refresh, built the new website from scratch (with a focus on customer voices) and in 2024 successfully launched a recruiting campaign aimed at tradespeople who could picture themselves in the "coolest job in the world". We brought in specialists from other markets, so to speak. Then came various digital campaigns for home air conditioning, anniversary promotions and so on.

wow

Since there's no federal apprenticeship for this job, finding specialists was even harder. Our cross-media campaign attracted new potential employees for the long run – well after it had run its course – and made the brand attractive. We got into the B2C market with targeted Meta ads and looked damn good doing it, thanks to our product video. The testimonials on the website shine, the customers are happy and we still hold the reins for all of this great company's communication.