F.G. Pfister Holding AG – Branding, Sub-brands & Website

what

We’re planning a foundation that doesn’t really exist yet in this form in Switzerland. Fritz Gottlieb Pfister’s legacy is to live on – and to promote entrepreneurship and innovation across the country. For that we need a brand that works on several levels and gives something back to Switzerland. On top of that, “Initiative Schweiz” is taking shape as a sub-brand that honours outstanding personalities every year with the “Prix Suisse”. Are you Valaisans up for supporting us?

how

For a project of this significance, we got to build the entire brand world from the ground up. From the overarching branding of F.G. Pfister Holding AG to the sub-brands “Initiative Schweiz” and “Prix Suisse”, a consistent, high-quality brand architecture took shape. We developed not only the visual identity, but also the tone of voice and the content direction of the communication. Invitations and communication materials for figures from business, politics and society followed, along with a new website that conveys the foundation and its content clearly and understandably. The various sub-brands are built to work on their own and stay part of one strong overall brand at the same time.

wow

Today the brand carries values that have shaped Switzerland: entrepreneurship, courage and responsibility. With its clear brand architecture and consistent communication, the foundation has positioned itself successfully and built a strong network of people and companies. Formats like the “Prix Suisse” create visibility and recognition for exceptional achievements.