F.G. Pfister Holding AG – Branding, Subbrands & Website

what

We’re planning to establish a foundation that doesn’t really exist in Switzerland yet. We want Fritz Gottlieb Pfister’s legacy to live on—and to promote entrepreneurship and innovation throughout the country. To do this, we need a brand that works on multiple levels and gives something back to Switzerland. In addition, “Initiative Schweiz” is being launched as a sub-brand that will annually honor outstanding individuals with the “Prix Suisse.” Are you Valaisans interested in supporting us in this endeavor?

how

For such a significant project, we had the opportunity to develop the entire brand universe from the ground up. From the overarching branding of F.G. Pfister Holding AG to the subbrands “Initiative Schweiz” and “Prix Suisse,” we created a consistent and high-quality brand architecture. In doing so, we developed not only the visual identity but also the tone and content focus of the communication. We created invitations and communication materials for figures from the worlds of business, politics, and society, as well as a new website that clearly and comprehensibly conveys the foundation and its mission. The various subbrands were structured to function independently while remaining part of a strong overall brand.

wow

Today, the brand embodies values that have shaped Switzerland: entrepreneurship, courage, and responsibility. Thanks to its clear brand architecture and consistent communication, the foundation has successfully positioned itself and built a strong network of prominent individuals and companies. Initiatives such as the “Prix Suisse” generate visibility and recognition for exceptional achievements.