Nordlys - Strategy, Branding, Website & Store Design

what

Right, Schnydärlini, I want to go my own way with Nordlys Sport in Leukerbad. People should feel my enthusiasm for the North as soon as they walk through the door. Good equipment, personal advice and a shop with character: that’s what I stand for. Now I need an identity that shows it, from the logo and website to the shop itself. And if the sign outside says Nordlys, it might as well light up. Can you make that happen?

how

Together with young entrepreneur Jonas, we developed the strategy, positioning and complete brand identity for Nordlys. The fir trees in the logo come from his mother’s family coat of arms. We turned them into a pared-back brand mark and combined it with cool blues and turquoise, and the northern lights above the mountains of Leukerbad. We carried the design through every application: stationery, gift vouchers, bags, branded merchandise and the entire website. Store design, all exterior signage and illuminated signs were part of the project too. In 2026, Nordlys Skadi joined the business as a second store for leisure and lifestyle. We developed the brand further for this new setting: dark greens and mystical imagery inspired by Skadi define the identity, both on the website and at large scale behind the shop counter. The familiar fir trees connect the two stores.

wow

Nordlys shows how much personality a brand identity can hold. Jonas’s family history now appears on shopping bags, online and as an illuminated symbol on the building’s façade. With Skadi, the brand has gained a second location and a distinct look for leisure and lifestyle. The two stores clearly belong together. And Leukerbad has gained a little more of the North.