Gianni Gelateria – Rebranding, Packaging, Website & Brand Experience

what

“Ciao Schnydärlini! Gianni stands for homemade gelato, uncompromising quality and real personality. But our look so far didn’t consistently show how much craft and character are in our brand. We wanted to turn the well-known gelateria into a premium brand of its own – from the cup to the shop to the website. Can you build a brand identity with as much character as Gianni himself?”

how

Starting from strategy and positioning, we sharpened Gianni Gelateria as an independent premium gelato maker in Valais. We evolved the logo, created a new brand mark and combined luxury black with cheeky colour accents, plus a brand language as direct and distinctive as Gianni himself. The packaging became the brand’s central touchpoint. We carried the new design system through consistently: website, vehicle lettering, packaging, POS, shop signage and social media. At the same time we put the craft, the high-quality ingredients, their origin and Gianni as a personality centre stage – so quality isn’t just claimed, but visible.

wow

Today Gianni Gelateria stands on its own: an artisan brand with attitude. Premium, cheeky and instantly recognizable. From the gelato cup to social media to the website, every touchpoint tells the same story. That turns single measures into one coherent brand world – and "Ice-cold perfection" into a real brand experience. The result: a premium gelato brand that makes craft, personality and quality visible throughout and sticks in your mind before the first spoonful.