Gianni Gelateria – Rebranding, Packaging, Website & Markenwelt

what

“Ciao, Schnydärlini! Gianni stands for homemade gelato, uncompromising quality, and genuine personality. But our previous brand identity didn’t consistently convey just how much craftsmanship and character our brand embodies. We wanted to turn the well-known gelateria into a standalone premium brand—from the cup to the store to the website. Can you create a brand identity that has just as much character as Gianni himself?”

how

Building on the brand’s strategy and positioning, we defined Gianni Gelateria as an independent premium gelato maker in Valais. We refined the logo, created a new figurative mark, and combined luxurious black with bold color accents, along with a brand voice that is as direct and unique as Gianni himself. The packaging became the brand’s central touchpoint. We consistently applied the new design system to the website, vehicle graphics, packaging, point-of-sale materials, store signage, and social media. At the same time, we placed the focus on the craftsmanship, the high-quality ingredients, their origins, and Gianni as a personality—so that quality isn’t just claimed, but made visible.

wow

Today, Gianni Gelateria presents itself as a distinctive artisanal brand with attitude: high-quality, bold, and instantly recognizable. From the gelato cup to social media to the website, every touchpoint tells the same story. This transforms individual initiatives into a cohesive brand universe—and turns “Ice-Cold Perfection” into a genuine brand experience. The result: A premium gelato brand that consistently showcases craftsmanship, personality, and quality—and leaves a lasting impression even before the first spoonful is tasted.