Restaurant HORNOX Zermatt – Marke, Naming, Website & Kampagnen

what

"We're opening a restaurant in Zermatt where vegans and meat lovers can both enjoy themselves at the same table. Sounds like a relationship crisis with a side dish? Exactly. HORNOX is meant to be different: bold, high-quality, surprising, and definitely not chalet kitsch. Please turn this into a brand with character."

how

We developed the strategic and visual identity behind the HORNOX restaurant: positioning, naming, branding, website, campaigns, social media, ads, content production, illustrations, and communication materials. From the idea of bringing meat lovers, seafood fans, vegetarians, and vegans to the same table, a brand with horns, humor, and attitude was born. Instead of just another run-of-the-mill grill house, HORNOX became a unique culinary world—playful, iconic, and an immersive experience that even extends to the kids’ area with a comic character, wallpaper, and bedtime stories for hotel guests.

wow

Today, HORNOX brings together what people usually order separately: barbecue, vegan dishes, fish, meat, and a great atmosphere. The brand stands out without being merely loud—it’s bold, iconic, and yet high-quality. Instead of the classic Zermatt chalet vibe, it offers character, storytelling, and a dining experience that piques guests’ curiosity, makes them smile, and keeps them coming back.