Kauwerk AG – Branding, Website & Brand Identity

what

So Michi, I'll make you a new lower jaw splint – but in return you tell me what you do for a living. We want to refresh our brand. Together with my two business partners (who, by the way, both have the same name), we want to take our company further. New premises, new possibilities – and make what's already top even better. Actually, all we need is a logo… we'll do the rest ourselves. Or maybe not? You know what – just get started, we'll see where it takes us. Future Flight? Sure, if that gets us from Zurich to the Valais, we'll really get going.

how

What started as “just make us a logo” quickly turned into full brand development. Together with the three owners, we started with a Future Flight to clarify positioning, values and vision. Building on that came a complete rebranding – including a new name from our naming forge, a slogan and a corporate design of its own. The classic dental crown was reinterpreted and translated visually into a modern, reduced design language. Alongside the branding, we developed the entire visual world further: from icons to wayfinding in the new lab in Zurich to a new website including photo production. In short: from the logo to branded toilet paper, everything was in there.

wow

Today Kauwerk stands for innovation, precision and personality – and that's exactly what the brand reflects. The team lives the brand so consistently that all three owners got the logo tattooed (no joke). The combination of a clear appearance, high-quality design and a strong stance sets the company clearly apart in the industry.