Kauwerk AG – Branding, Website & Markenauftritt

what

So, Michi, I’m going to make you a new lower jaw splint—but in return, you have to tell me what you do for a living. We’re looking to refresh our brand. Together with my two business partners (who, by the way, both have the same last name), we want to take our company to the next level. New location, new opportunities—and making what’s already great even better. Actually, all we need is a logo… we’ll handle the rest ourselves. Or maybe not? You know what—let’s just get started, and we’ll see where the journey takes us. Future Flight? Sure, if that means coming from Zurich to the Valais, we’ll really get things going.

how

What began as “why don’t you just design a logo?” quickly evolved into a comprehensive brand development project. Together with the three owners, we started with a “Future Flight” session to clarify their positioning, values, and vision. Building on that, we carried out a complete rebranding—including a new name from our naming workshop, a slogan, and a distinctive corporate design. The classic dental crown was reinterpreted and visually translated into a modern, minimalist design language. In addition to the branding, we further developed the entire visual identity: from icons to signage in the new lab in Zurich, all the way to a new website, including photo production. In short: everything was covered, from the logo to branded toilet paper.

wow

Today, Kauwerk stands for innovation, precision, and personality—and that’s exactly what the brand embodies. The team embodies the brand so thoroughly that all three owners have had the logo tattooed on themselves (no joke). The combination of a clear brand identity, high-quality design, and a strong stance clearly sets the company apart in the industry.