Aletsch Arena – Markenauftritt, Website & Contentwelt

what

Dear Schnydärlini: Our brand needs an update—the shadow in the logo might have been trendy back then, but today it’s more like… well. At the same time, we want to show our region as it really is: breathtaking. With striking images, videos, a new website design, and interactive maps for our guests. And while we’re at it: We’d also like some new subbrands, fresh graphic content, and a magazine that tells our stories—for guests and locals alike. Can you pull that off?

how

For several years now, we have been supporting the Aletscharena in a wide range of areas related to brand and communication development. In 2021, we launched a comprehensive corporate design refresh and, in collaboration with neusta, developed the new website—including a clear brand voice, UX/UI concept, and interactive tools for guests. At the same time, in collaboration with Eva Eyholzer and the Aletscharena team, we created a high-quality magazine that highlights the people, stories, and special moments of the region. The communication efforts are complemented by ongoing content production in photography and video, as well as the development of subbrands and visual content—all tied together by a clear common thread.

wow

The Aletsch Arena demonstrates how consistent brand-building works in the tourism industry. Over the years, a strong, recognizable brand has emerged—both in print and online. The website offers guidance and inspiration alike, the magazine fosters a sense of connection and depth, and the imagery and videos inspire visitors to experience the region for themselves. Particularly impressive: the team’s consistent commitment to the brand. Here, communication isn’t just carried out—it’s understood and embraced. The result: a brand that is constantly evolving yet always remains clear.