Aletsch Arena – Brand Identity, Website & Content Ecosystem

what

So liebi Schnydärlini: Our brand needs an update – the shadow in the logo mark may have been a thing back then, today it's more like… well. And we want to show our region the way it really is: breathtaking. With strong images, films, a new web design and interactive maps for our guests. And while we're at it: we'd like new subbrands, fresh graphic content and a magazine that tells our stories – for guests and locals. Can you pull that off?

how

We've been supporting the Aletscharena for several years now, across a wide range of brand and communication work. In 2021 we started with a comprehensive corporate design refresh and developed the new website together with neusta – including a clear tone of voice, a UX/UI concept and interactive tools for guests. In parallel, together with Eva Eyholzer and the Aletscharena team, we created a high-quality magazine that puts people, stories and special moments of the region centre stage. On top of that comes ongoing content production in photo and video, plus the development of subbrands and visual content – all held together by one clear thread.

wow

The Aletscharena shows how consistent brand work pays off in tourism. Over the years, a strong, recognisable brand has grown – analogue and digital. The website gives orientation and inspiration at once, the magazine creates closeness and depth, and the photo and video worlds make you want to experience the region yourself. Especially impressive: the consistency the team actually lives. Communication isn't just done here – it's understood and carried. The result: a brand that keeps evolving and still stays clear.