The future grows in rings.
Holzbau AG – Positioning, Rebranding & Campaigns
- Strategy
- Branding
- Design
- Campaigns
- Digital Marketing
- Photo
- Video
Customer
Holzbau AG
Link
holzbauag.swisswhat
Schnydärlini, timber is in our blood, and we have plenty of plans. We guide our clients from the first idea to the finished building, invest in modern machinery and keep our promises. We want our brand to reflect that. Show the future our craft has to offer and what we achieve as a team. We want to reach people who would like to build with us. And people who would like to join us and get to work.
how
Through Future Flight, we sharpened Holzbau AG’s positioning as a partner for complete building projects. At its heart are promises kept and the possibilities of timber construction. The foundations are the craft traditions of Valais, modern planning and a capable range of machinery. The rebranding translated this approach into a brand identity built around deep green, warm gold tones and tree rings as a design element. ‘Mit Vertrauen bauen’ — ‘Build with confidence’ — sums up the promise to clients. The ‘Wurzeln von Morgen’ campaign, meaning ‘Roots of tomorrow’, brings traditional timber buildings together with contemporary architecture and shows how much potential the material holds. For the employer campaign ‘Aus gleichem Holz geschnitzt’ — ‘Carved from the same wood’ — we put the company’s own employees in front of the camera. Their team spirit and individual personalities shape the images. Roadside posters, digital advertising and social media ads bring the message to prospective clients and employees. The brand film offers a look at the workshop, craftsmanship and teamwork. Illustrated clips for the website explain the stages of a building project. As part of our ongoing support, we keep the brand identity, content and campaigns aligned.
wow
The new identity reveals everything that goes into a timber building: people, planning, technology and reliability. The campaigns show completed buildings alongside the team that makes them possible. The promise ‘Mit Vertrauen bauen’ — ‘Build with confidence’ — takes on a visible form. And Holzbau AG shows how it is building the future with a material rooted in our traditions.
