casy Crans-Montana – Positionierung, Branding und Webauftritt

what

In the midst of the COVID-19 pandemic, we decided to take the plunge into self-employment in Crans-Montana. While many are scaling back and feeling uncertain, we believe in the future—and in the people who shape it. The venerable pizzeria, situated in a prime location, has been completely renovated and reimagined. We want to create more than just a restaurant: a place where people come together, celebrate life, and experience unforgettable moments. The food, the people behind it, and the overall experience should take center stage. And hey, Schnydärlini—do you actually speak a little Swiss German?

how

Together with Caroline and Sylvain, we developed the brand’s positioning and foundation. We combined their first names to create “casy”—a personal, approachable brand that perfectly reflects who they are. The branding is based on a clean, minimalist logo design featuring a distinctive space that serves as a stage for everything that happens within this “zone”—shaped by guests, employees, and experiences. Building on this, we developed the entire website, including its structure, design, and tone. The site was complemented by additional visual elements, right through to the on-site implementation—including stylish neon signage by our veteran designer Wendy.

wow

Today, casy is much more than just a place to meet—it’s a gathering spot for people who celebrate life. With an average rating of 4.9 stars based on over 480 Google reviews, it’s clear that the concept, brand, and experience are a success. The combination of personality, atmosphere, and clear communication makes casy an integral part of the dining scene in Crans-Montana, if not throughout all of Switzerland. The result: a brand that’s truly lived—and a place that’s here to stay.