casy Crans-Montana – Positioning, Branding & Website

what

Right in the middle of the Corona years, we decided to go self-employed in Crans-Montana. While many are cutting back and feeling unsure, we believe in the future – and in the people who shape it. The venerable pizzeria in a prime location was completely renovated and rethought. We want to create more than a restaurant: a place where people come together, celebrate life and experience unforgettable moments. The food, the people behind it and the experience take centre stage. And hey Schnydärlini – do you actually speak a bit of French?

how

Together with Caroline and Sylvain, we developed the positioning and the foundation of the brand. Their two first names became “casy” – a personal, approachable brand that reflects exactly what the two of them are about. The Branding is built on a clear, reduced logo design with a striking surface as a stage for everything that happens inside this “zone” – shaped by guests, staff and experiences. Building on that, we developed the entire web presence, including structure, design and tone of voice. Further visual elements rounded it off, right through to the implementation on site – including a stylish illuminated sign from our old master Wendy.

wow

Today casy is far more than a meeting place – it’s a spot for people who celebrate life. With an average rating of 4.9 stars from over 480 Google reviews, it’s clear that concept, brand and experience work. The mix of personality, atmosphere and clear communication makes casy a fixture of the restaurant scene in Crans-Montana, if not in all of Switzerland. The result: a brand that gets lived – and a place that stays.