bauberufe.ch – SwissSkills 2025 Bern

what

SwissSkills takes place every two years—and we want to take it to the next level. We’re satisfied with what we’ve achieved so far, but now we need a new concept. Bauberufe.ch brings together various associations, and it’s precisely these associations that should present a united front and create authentic experiences. Our goal: to make the construction industry more attractive and offer visitors a holistic experience. And yes—we communicate in three languages. Do you have an idea for a slogan that still works for everyone?

how

Here, too, we began with a “Future Flight” to create a shared identity across all associations. The goal was to define unifying values, a clear narrative, and a sustainable direction—supported by all participants. Together with the associations and the team from Bauberufe.ch, we laid the groundwork for the new concept during an intensive workshop. This gave rise to the idea of a central experiential zone—the “Skillpark.” In the Skillpark, various challenges were developed that combine dexterity, logic, and manual skills, allowing participants to interactively experience the professions in the construction industry. At the same time, we developed “Rock Your Future,” a clear, multilingual slogan for career marketing.

wow

For Bauberufe.ch, SwissSkills became a true community experience. Over 120,000 visitors experienced the construction industry in a new, interactive way—and the participating associations grew closer than ever before. The Skillpark became the central attraction, making the trades tangible and interactive. The result: a strong shared identity, a clear brand presence, and an experience that creates lasting connections between visitors and partners—with a slogan that sticks: Rock Your Future.