bauberufe.ch – SwissSkills 2025 Bern

what

SwissSkills takes place every two years – and we want to reach the next level. We're happy with what we've done so far, but now we need a new concept. Bauberufe.ch brings together a number of associations, and they're the ones who should show up together and create real experiences. Our goal: make the construction industry more attractive and give visitors a complete experience. And yes – we communicate in three languages. Got an idea for a slogan that still works for all of them?

how

Here, too, we started with a Future Flight to build a shared identity across all the associations. The goal: define common values, a clear story and a direction that holds – carried by everyone involved. Together with the associations and the Bauberufe.ch team, we laid the groundwork for the new concept in an intensive workshop. Out of it came the idea of a central experience zone – the "Skillpark". In the Skillpark, we developed challenges that combine dexterity, logic and manual skill and make the construction trades something you can try out for yourself. In parallel, we created "Rock Your Future", a clear slogan for career marketing that works across all three languages.

wow

For Bauberufe.ch, SwissSkills turned into a real team experience. Over 120,000 visitors experienced the construction industry in a new, interactive way – and the associations involved moved closer together than ever. The Skillpark became the main attraction and made the trades tangible. The result: a strong shared identity, a clear appearance and an experience that connects visitors and partners for the long run – with a slogan that sticks: Rock Your Future.