Industries
Tourism marketing
From destination brand to website to campaign: we tell what makes a region special, spark longing and turn places into destinations.
Many experiences. One profile.
A destination is more than a place. It lives from its experiences, its offers, its people and its stories. As a tourism marketing agency, we help tourism organisations bring that variety together under one shared profile. The result is a presence that gives orientation and sparks the urge to travel. From positioning to campaigns and websites through to content and interactive experience worlds.
Here's what we bring to the table for you
Brand Design & Content
We bring design, language, photography, film and content together in one cohesive system.
Social Media, Ads, and Campaigns
We combine powerful ideas, the right channels, and data to create campaigns with measurable goals. Employer Branding & Recruiting
Websites, Digital Products & AI
We develop digital solutions that provide guidance, promote the completion of degrees, and streamline processes.
Events, Trade Show Concepts & Signage
We design and oversee physical brand installations—from concept through production and installation.
Strategy & Positioning
We refine your positioning, define your target audiences and set clear priorities—then turn them into an actionable roadmap.
Why We're the Right Choice
- 01
We understand tourism, seasons and visitor flows.
- 02
We turn regional identity into real wanderlust.
- 03
We tie diverse offerings into one strong story.
- 04
We think from the first impulse to the experience on site.
- 05
We make the future tangible in brand books, roadmaps and experience worlds.
- 06
We make impact and demand measurable.
Step by Step
Bringing perspectives together
We capture goals, offerings, guest needs, data and the views of everyone involved.
Sharpen the profile
We define the tourism region's positioning, target groups, seasonal logic and core messages.
Bring experiences to life
We connect offerings, content and touchpoints into a guest journey that makes people want to see the region.
Create demand
We align campaigns, social media, media planning and partner activities with markets and seasons.
Increase impact
We use guest signals, data and partner feedback to keep developing offerings and marketing.
The journey starts before the first search.
A photo sparks longing. A video sticks. A recommendation lands on the wish list. Then people search, compare and, more and more often, ask an AI. Whoever shows up only at the booking stage is usually too late. That's why good tourism marketing makes a destination relevant early and guides guests from the first impulse to arrival.
We've already implemented that
Frequently Asked Questions
How do you develop a destination's positioning?+
We bring together guest needs, data, offerings and the views of the partners involved. From that we sharpen a profile that fits the region and sets it apart from the competition. Brandbook, roadmap and vision for the future then provide a reliable basis for implementation.
Do you also work with smaller tourism destinations?+
Yes. We adapt the process to the size of the organisation, the available budget, the partner structure and the specific goals. What matters isn't the size of a destination, but what makes it special and where it wants to go.
Can you integrate live data into tourism websites?+
Yes, as long as the necessary systems and interfaces are available. We can integrate attractions, opening hours, weather information, routes, availability or live status updates. That way guests get exactly the information they need for their stay.
Do you also support the ongoing marketing of a destination?+
Yes. We can take on campaigns, content, social media, media planning, partner coordination and reporting on an ongoing basis. We align the measures with target markets, seasons and concrete goals, and optimise them based on the results.
Do you work with tourism organisations across Switzerland?+
Yes. Schnydär is rooted in Valais and works with tourism organisations and destinations across Switzerland. We combine our experience in a region strongly shaped by tourism with an eye for different markets, guest segments and regional specifics.
Do you also support collaboration with tourism partners?+
Yes. A destination lives off the interplay of its service providers. We help define shared goals, messages and themes, and turn them into clear communication. The result is a presence all partners involved can see themselves in.