People first, then technology – Podcast with ipeak
20 years of digital change, one podcast conversation, one clear insight: technology can do a lot, but without people it stays just a tool. On ipeak’s “einfach digital” podcast, Michael Schnyder talks about digitalisation, AI, good consulting, and why real positioning matters more today than ever.
People first, then technology. In the latest episode of ipeak’s “einfach digital” podcast, Michael Schnyder and host Bernd Schmellenkamp look back on 20 years of digital change.
The conversation makes one thing clear: digital transformation doesn’t work just because new tools get rolled out. What counts are processes that work, people who back the change, and consulting that listens, thinks along and builds solutions with you.
Artificial intelligence comes up too. AI can take the weight off operational tasks and be a real help in day-to-day work. At the same time, personal collaboration, a clear stance and genuine understanding of the people behind a company matter all the more.
The same goes for communication and Content. When text and images are done in seconds, volume alone isn’t enough. What counts is a distinctive positioning, a tone of your own, and stories that don’t sound off the shelf.
Michael also gives insights into ipeak’s brand strategy and repositioning – and into how companies can keep developing without losing their identity.