PITCH-LEDENDEN – The Fascination of Brands and Creativity
This podcast episode is all about brands, creativity and the art of pitching. Michael Schnyder gives insights into his path from graphic design to strategic brand management and shows how clear positioning helps companies win in the market.
This episode looks at the decisive success factors for creative businesses and brand strategies. At its heart: how young companies find their identity, and how an agency keeps its creative level high over the long run through targeted team building. Michael Schnyder shares his experience from countless competitive presentations and gives concrete tips for the perfect pitch, weighing up the pros and cons of team versus solo appearances. Another focus is the effect of co-creative approaches and their impact on business success in a changing agency landscape.